Content is the atomic particle of digital marketing
– Rebecca Lieb
Content management is the backbone of communication with the customers. If marketing is telling the world that you’re a rock star, then content management is proving the world that you are one.
Content writing is to tell the world about the product/ service in an understandable way. The way we express our product and service creates a value for our product/service. A good content doesn’t just circulate the information but also penetrates the customer mind with desires and belief about the product. The mainstream of content marketing is Blog writing. A properly written blog attracts the huge target audience.
Copywriting is one of the essential elements of effective content management Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. The main difference between blogs and copywriting is, copywriting is fully technical and used rarely.