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Zero Brokerage Google Ads

Scope
Google Ads – Search & Display
Client
Total Environment Workcations, Purva Atmosphere, & Puravankara Tivoli Hills
Open Project
Google ads for real Estate Industry

Introduction

Zero Brokerage refers to a practice in which a broker chooses not to charge fees for executing clients’ trades. Internest partnered with Total Environment Workcations, Purva Atmosphere, and Puravankara Tivoli Hills to execute a 3-month Google Ads campaign focused on lead generation.

Objective

Challenges

Dynamic Budgeting

Balancing daily budgets across locations and peak times to maximize reach without overspending.

Bid Strategy

Fixing the correct bid strategy and finding the top spot & outsmart the other competitors

Keywords
Refining broad match keywords for relevant traffic while eliminating wasteful clicks using targeted negative keyword lists
Target Audience
Identifying the ideal audience segment and valid placement for display ads and pinpointing high-impact placements for brand awareness.
User Experience
Enhancing mobile responsiveness and optimizing key elements like images and video to improve user experience and conversions.
Better position in auction insights
Maintaining high-quality score, compelling ad copy, and relevant landing pages to secure top visibility.

Solutions Provided

Implemented location-based and time-sensitive adjustments to optimize Campaign daily budget allocation and avoid wasted clicks.

Bid strategy - fixed "Max CPC instead of Max Conversion" to gain wider visibility and top ad placements, balancing reach with cost control.

Fixed broad match keywords since exact match keywords narrow down the reach. But identified correct set of keywords based on the property and added correct set of negative keywords list (rent related keywords and other unwanted properties list keywords)

Tried & tested many sets of audience list & finally fixed correct Audience Segment ( Real Estate) and for the Display ads placement, added (Indian Express) for brand awareness. Initially added many news websites but based on the CTR & conversions fixed IE.

Enhanced landing page with key information, relevant images, YouTube video embed, and improved mobile responsiveness to boost user experience and conversion rates. It resulted in a 100% mobile friendly landing page.

Being at the first 4 positions - many competitors (9 - 10) run Google Ads for the top of the ads result. With the average and above average quality score, perfect landing page, ad copies with excellent ad strength, and above average ad relevance made our ads at the top of the page.

Results

  • Increased Traffic
    Significant boost in website traffic due to optimized bidding and keyword strategies.
  • Improved Lead Quality
    Generated highly qualified leads through targeted audience segments and optimized landing pages, yielding higher conversion rates despite competitive cost per conversion.
  • Brand Awareness Enhancement
    Successful brand outreach through display ad placements.

Conclusion

Final Thoughts

Based on continuous monitoring and refining keywords & test and expanding audience segments led to better reach and optimization. By applying strategic optimization techniques and data-driven insights, Internest successfully scaled the Google Ads campaigns for Total Environment Workcations, Purva Atmosphere, and Puravankara Tivoli Hills, achieving significant traffic growth, high-quality leads, and brand awareness within a competitive real estate market.