Introduction
White & Black is a creative design agency providing a wide range of services from graphic design, outdoor advertising, packaging design, and printing services. White & Black wished to increase their online presence, joined hands with Internest Agency to become a B-B: Business to Brand.
The huge difference between the business and brand is surviving in the competition for years. We had taken it and had a huge challenge & started working to create a successful brand.
Make a web presence for the leading creative design agency.
Building a creative website for the client, on-page optimization, backlinks, ranking for targeted keywords includes the specific brand term, image optimization, GMB profile & local listings, providing valid content relevant to the design topics. Before the initiation, we had done deep research to satisfy the client’s expectation.
AWARDS & HONORS
The awards won
by our project.
FINAL OUTCOME
Website
Performance
Magic Formula
First things we developed the creative website from scratch and delighted the client without any delay. And then we started to implement a well-planned digital strategy:
- Valid Backlinks - Created backlinks only on specific sites that matter including Designrush, Productdesignhub, Topdesignfirms, Boostlizer, DesignNominees and also covered the local listings. We also created a strong GMB profile with valid reviews.
- On-page optimization - Wrote meta title and descriptions with specific keywords related to the industry and mainly focused on using the brand name as keywords in various places. It played a vital role in improving the ranking for branded search queries. Organic Search, mainly a brand search term itself shares more than 40% of total website visits. It keeps increasing month on month.
- Image Optimization - It is another difficult task to optimize more than 600+ portfolio images and upload them in the client showcase with categories, sub-categories, customers... Adding targeted keywords in the image file name increased the ranking on Google image search.
- Blog Content - We had provided relevant and specific blogs related to the industry. It acted as another factor for increasing search visibility. Adding the blogs at frequent intervals increased website traffic.
Out-Turns
The result of the campaign is tracked and analysed deeply from quarter to quarter. As a result, we built a successful brand. The most common and generic keywords like “white and black”, white & black, are searched from many parts of the world and the keyword search volume ranging between 10,000 to 1,00,000 and competition is extremely high. For those generic keywords, the client website appears at the top of the search result and ranking between the top 3 positions without adding any additional keywords. This shows that the business is converted into a brand. When your business shines at the top of the chart on Google even the competition is very high and appearing for generic search terms, then it’s a brand online. Nowadays 50% of people use branded search queries on Google and it is the power of a brand.
