Client Introduction
Ramyas Hotels, a well-known 3-star hotel in Trichy, offers comfortable stays, multiple restaurants with unique ambience, and a variety of banquet and event halls. With its prime location and warm hospitality, it is a preferred choice for both business and leisure travelers.
Project Context
One of the hotel’s popular restaurants hosts a celebrative Sea food festival to offer something exciting to the guests and sea food lovers in the city who are excited to eat spicy prawns, different types of fishes & so on. For over 5 years, our graphic design team has been creating fresh, engaging designs each year to match the festival’s theme.
How we approach, the creatives delivered, and the impact on the client and their guests.
Project Scope
For this Sea Food Festival, our team worked on a variety of creative assets, including:
Social media creatives & Meta ads
Posters & banners
Selfie booth designs
Branding assets
Festival theme designs
These assets covered both digital and offline platforms, ensuring a consistent and engaging visual experience.
How Sea Food Festival Theme is created – Step by Step
- Boat – to show journey and adventure
- Waves – to add energy and movement
- Fish – the core element of the festival
- Fishing – to bring a human touch and connection
- Fishing Rods with hook – for a best pick
- Final Blend – combining all these created a fresh, festive identity for the Sea Food Festival
Challenges We Faced
Bringing the Festival Theme Close to Life
Challenge: Show “From Deep Waters to Deep Flavours” in a fun, appetizing way
Design Inspiration: Combined ocean elements, waves, fish, crabs, and an octopus with a dynamic boat carrying the festival title
Balancing Information & Design
Challenge: Include dates, timings, and restaurant info without clutter
Solution: Clear typography hierarchy and layout ensured readability
Design That Works Everywhere
Challenge: Must look good on both print and digital
Solution: Clean, scalable layout kept key elements impactful across all mediums
Keeping It Fresh & Unique
Challenge: Avoid repeating previous editions
Solution: Sunset-to-sea gradient and bold mascot-style fish illustration created a vibrant, story-driven design
Playful Yet Premium
Challenge: Reflect Ramyas Hotels’ premium image while keeping the festival fun
Solution: Balanced whimsical illustrations with elegant colors, clean typography, and consistent logo placement
Tight Timelines
Challenge: Quick turnaround for multiple promotions
Solution: Early sketches and mood boards streamlined approvals and ensured on-time delivery
Our Goals
- Create Excitement: Design visuals that grab attention and draw more visitors
- Keep It Fresh Yet Consistent: Maintain consistent branding while giving each year a new twist
- Boost Social Engagement: Creative posts and ads to increase interaction and reach
- Deliver Quality Offline Branding:</B High-quality posters, banners, and menus
- Create Memorable Experiences: Give guests visuals and moments they’ll enjoy and share
Various Versions - Research & Strategy
- Each year, this Sea food festival brings a new theme. Our designers reviewed the previous year’s designs to ensure nothing was repeated, leaving room for fresh ideas.
- Instead of relying on competitors or generic references, the team drew from 5+ years of experience with the festival to generate unique, brand-specific concepts.
- We shared a few theme concepts with the client, refined them based on feedback, and worked on around six options before finalizing the design that captured the festival’s spirit.
Creative Process
- Brainstormed and created around six design concepts
- Collaborated closely with the client, refining designs based on feedback
- Finalized the design that best reflected the festival’s vibe
- Used Photoshop, Illustrator, and Premiere Pro to bring ideas to life
- Maintained a team-focused approach, combining creative instincts with client input
Design Deliverables
- We delivered a range of designs for a cohesive festival experience:
- Seafood Festival Theme
- A3 Horizon Posters
- Menu Cards
- Outdoor Banners
- Tata Ace Stickers
- Standees & Reception Standees
- Selfie Booth Stickers
Results & Impact
- The festival was a huge success:
- Large guest turnout, enjoying the vibrant atmosphere and creative theme
- The selfie booth became an instant hit, especially with families
- Guests shared their experiences on social media, boosting engagement
- Client praised how every element—from social posts to banners—captured the festival’s spirit
- Over the years, our fresh designs helped the festival grow in popularity, contributing to the brand’s lasting impact
