October 31, 2020

Pink Cyclothon

  • Strategy

    Paid Ads, Social Media Marketing, Website

  • Design

    Web Design with Strava Integration

  • Client

    Dr. K. Shantha Breast Cancer Foundation

  • Tags

    Social Media Marketing, Website

Introduction

When we own a social media success for Pink Cyclothon 2020 event with 1220+ active participants come altogether from India and crossed over 10,44,600+ kms to create breast cancer awareness. Read more to know about planning, implementation, optimization, and the key results.

Our Client

Breast cancer might be a deadly disease, and a huge number of people deaseased in a given year. If the general public has more information about this disease and the way to stop it is higher.
Dr K Shantha Breast Cancer Foundation always committed to support breast cancer education and awareness to all sectors of the community. Henceforth, this year, SBCF has initiated #PinkCyclothon - a global virtual million miles to pedal for a cause and make the world breast cancer-free.

The Challenges

We wish to spread the word out about this virtual event among athletes during COIVD was something different. Further, it's our responsibility to motivate active participants to register and support the cause.

Our Solutions

Internest implements a fresh approach for the virtual cyclothon during COVID pandemic - #PinkCycclothon2020 for Dr K Shantha Breast Cancer Foundation (SBCF). Take a look at our effective marketing campaign to make the event a grand success.