,

Digital Marketing For KIA

Scope
Organic SEO, Social Media Advertising
Client
SAS Bosch

The Collaboration & Onboarding

Sree Karpagamoorthy Motors (SKMM) is one of the most authorized dealers Of Kia Motors India, operating at Tiruchirappalli and Tanjore with a world-class facility. SKMM is part of the Sree Karpagamoorthy Agencies and Sundaravalli Motors Group of Companies and has been a pioneer in the Automotive dealership business for 40 years. There has been a surge in online reviews by the audience before purchasing a product or visiting the store physically. SKMM collaborated with Internest Agency to promote their business profile on Google and improve their search visibility, increasing the customer walk-ins to both the showrooms. (Trichy and Tanjore). We onboarded & got into the project in the month of (MAY 2021 ) and we did the audit for both the locations – Trichy & Tanjore to make sure that the published pieces of information were right & accurate.

Initial Audit & Expansion

We commenced the initial audit by cross-checking the clients and optimized the profile with the right & relevant information.Then, we did brief keyword research according to their business products and how the people of Trichy and Tanjore are in search of those keywords. It helped us to pick the exact search terms. We used those ‘high search keywords in the description & products. which helped SKMM KIA reach the top ranking in the 3 pack result. We verified and cross-checked the address, map pointer, short name, and website URL. Additionally, our primary and secondary category was the essential factor in GMB. We fixed the proper and exact business categories that made people interact easily.

Improving Search Visibility

After COVID, the phone numbers of many business locations were not published on Google. Hence, we decided to clear the ‘phone number’ issue for both Trichy and Tanjore branches. Our team continuously talked to Google support and solved the problem by updating the official phone number on Google live. We also suggested that the team members inform their customers of the official business number. This optimization made a significant impact as it was a clear guide to the customers. It reflected in the search and enabled a higher chance of ranking the showrooms among the audience.
They collaborated  with Internest Agency to promote their business profile on Google and improve their search visibility that made an increase in the customer walk-ins to both the showrooms. (Trichy and Tanjore). We onboarded & got into the project in the month of (MAY 2021 ) and we did the audit for both the locations – Trichy & Tanjore to make sure that the published pieces of information are right & accurate.

Why Local Search Matters

Line Of Work on

A Google Review Campaign

Each and Every online review helps in reviewing a business standard and trust. We increased the number of reviews by creating a short review link (gpage). The business link is sent to the existing customers to share their experiences. This helps to collect feedback and attain better standards for the business. Our utmost priority is customer satisfaction and this short review link is of great aid for the customers as they click the link and get straight into the review section to express their views about our business.

GMB Audit – 2 locations

A short review link for customers

Updating products for both the showrooms

Reputation Management – Reviews & Messages

Kia Trichy:
(June 2021 - Oct 2021)

105051%

Total Searches

131835%

Total Views

2288%

Total Actions

Kia Thanjavur:
(June 2021 - Oct 2021)

62904%

Total Searches

78771%

Total Views

1337%

Total Actions

Backlinks / Citation

We have built backlink profiles in the car-related categories to promote their quality reputation to the customers. This registration of the showroom profile helps increase the business performance on Google for both the branches and make more valuable customers.

Highlighting GMB Products

We made sure that all the products are displayed on the website at the right time. We have updated 3 GMB products- KIA Sonet, KIA Seltos, and KIA Carnival for showrooms with product descriptions on the website. The product descriptions are written with suitable keywords to increase the business reputation. This improved ‘individual product rankings’ in search of location-based ( Trichy & Tanjore ) queries. It helped the customers to view their premium products and know more about them. Also, we improved the rankings for keywords: Kia showroom in Trichy, Kia showroom in Thanjavur.

A Clear Path for Customers

A piece of official business information is the key to guiding the customers correctly. There were duplicate business listings for both branches. This confused the customers and had huge difficulties in reaching the business. To avoid this situation, we decided to remove these duplicate listings. We continuously followed up with Google support and fixed the issue with a lot of burden on our shoulders. We sent regular e-mails and scheduled more than usual calls with the Google team to fix this issue. Our continuous effort created a clear path to direct the potential buyers correctly to their needs and desires and avoid unnecessary chaos. We sustain our authenticity and trust by immediately responding to the customer’s message. And it creates a sense of trust between the business and the customers.

Facebook Ads

We have created and developed individual Facebook pages for Trichy and Thanjavur showrooms. At first, Facebook refused to accept the Thanjavur page name, so we made efforts to talk with the Facebook support team, and after a very long struggle, they decided to alter it. We were continuously uploading the page with images of the KIA Delivery vehicles and customer reviews on Facebook & Instagram to make the customers connected with the business every time and the trust remains to exist. We ran multiple Facebook campaigns and got 250+ leads. There were more than 20 conversions from the leads that we have obtained. We set the location and the Facebook targeting options to reach the right audience