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Website Development For HBS

Scope
Web Design & Development
Client
HBS

The Collaboration & Onboarding

The Hallmark Business School is a prestigious business school in Trichy that provides excellent education with major programs in MBA. When it comes to educational institutions there are many sources that provide information about course details, seat allotments, campus overview, and placement records but the College website is the official source that provides exact and genuine information. In order to build an informative website along with student registration forms, event posting sections, and course-specific sections, Hallmark Business School collaborated with the Internest Agency.

Challenges

In 2018 we developed Hallmark Business School’s WordPress website with all the bells & whistles required for a college website. Later in the year 2022, We observed that the security of the website has been seriously compromised by the existence of malicious scripts and hacked links and the same impacts the reputation of the brand and user trust negatively. We discussed with the client and moved to a better CMS platform that would take a more modern approach requested the migration to Webflow because of its security, modern user interface, quick page speed, and the ease in content updation.

Temporary Measures

We have implemented the following temporary measures to address recent challenges and they are expected to improve website performance and reduce downtime.

Why WordPress to Webflow

Effortless Content Management

Webflow’s intuitive interface facilitated seamless content updates, enabling quick additions of events, news, and other relevant information.

Quick Loading

Webflow’s standout feature is its optimized page loading speed. This dramatically improved HBS website speed and ensured that website visitors experience faster load times, reducing bounce rates and potentially boosting SEO rankings.

Enhanced Security

The move to Webflow provided a robust security infrastructure, which will eliminate concerns surrounding any hacked URLs.

Swift Updates

Webflow’s automatic update system negated the need for manual updates, significantly streamlining the maintenance process. This enabled us to allocate more time and resources to strategic growth initiatives.

Modern User Interface

The user interface stands as a pivotal element, captivating users and encouraging extended engagement on the website. The recent transition of the HBS website to Webflow has endowed it with a modern appearance, amplifying user interaction and fostering increased website dwell time.

Mobile Responsiveness

Webflow’s standout feature is its optimized page loading speed. This dramatically improved HBS website speed and ensured that website visitors experience faster load times, reducing bounce rates and potentially boosting SEO rankings.

Conclusion

In order to guarantee a smooth transition for current users, the website’s design and content were extensively recreated during the Webflow conversion. The consistency of the UI improved usability and user satisfaction. In conclusion, by moving to Webflow, we addressed the client’s concerns about ushering in modern design and functionality and revitalized their online presence. The transition not only positioned Hallmark Business School for future success but aligns perfectly with the institution’s goal for security, efficiency, and a visually appealing, streamlined user experience.