Introduction
At Internest, we partnered with Bharath Flat Promotters to strengthen their online presence and generate high-quality leads. With a full-funnel Google Ads strategy combining Search, Display, and YouTube campaigns, we focused on driving traffic, improving brand recall, and lowering CPL. Over the course of one year, our continuous optimizations delivered measurable growth in leads and visibility.
Client Overview
Industry: Real Estate
Location: Trichy – Srirangam & Thiruverumbur
About Bharath Flat Promotters
Bharath Flat Promotters has been a trusted name in Trichy’s real estate industry since 1987. Known for its focus on quality, innovation, and customer satisfaction, the company delivers projects that stand the test of time. With a rich history and a commitment to sustainable construction, Bharath Flat Promotters continues to create exceptional living spaces for families across Trichy.
Before starting Google Ads, the client faced:
Challenges
Low website traffic leads to fewer inquiries.
Poor quality leads from offline and organic sources.
Limited online presence makes it difficult to compete with other local developers.
Goals
Generate a consistent flow of high-quality leads.
Improve brand visibility across search, display, and YouTube.
Reduce cost per lead (CPL) over time.
Our Approach
We designed a full-funnel Google Ads strategy combining Search, Display, and YouTube campaigns to achieve the client’s goals:
Search Ads
- Targeted high-intent keywords like “flats for sale in Trichy,” “apartments for sale in Srirangam,” and “house for sale in Trichy.”
- Used Manual CPC initially, then switched to Maximize Conversions to improve efficiency.
- Added ad extensions (callouts, sitelinks, etc) to improve CTR.
Display Ads
- Targeted audiences interested in real estate, financial services, and residential properties.
- Used visually engaging banners showcasing project images to build brand recall.
- Ran remarketing campaigns to re-engage website visitors and past leads.
YouTube Ads
- Ran skippable and non-skippable ads targeting custom intent audiences and real estate-related channels.
- Focused on demographic targeting (age groups most likely to buy property).
- Used compelling short videos to grab attention and drive traffic to landing pages.
- High-intent search keywords drove the majority of qualified leads.
- Remarketing on display networks significantly improved conversion rates.
- YouTube campaigns proved highly cost-effective for brand awareness and generating top-of-funnel traffic.
Key Learnings
Conclusion
Final Thoughts
With a well-structured, multi-channel Google Ads strategy, Bharath Flat Promotters achieved a stronger online presence, higher-quality leads, and a reduced CPL, resulting in more site visits and project inquiries.
