June 12, 2020
Introduction
During the unplanned outbreak of COVID-19, the higher education industry has drastically changed and made institutions go digital. Instead of stopping your marketing efforts, shift to pandemic-themed advertising and highlight your school’s strengths to attract candidates looking for a new opportunity.
Hallmark Business School earned 75+ admissions during the COVID pandemic with Internest Agency as a digital marketing partner.
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Increase in website traffic
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Increase in website traffic from Social Media
About Hallmark Business School
A standalone B-School which has the recognition of providing Quality Management Education from 2008 in Trichy. HBS offers two years full-time MBA programme in a highly inspiring learning environment with a blend of competent faculty and empowering culture that fosters holistic development, autonomy, tech-enabled learning, ubiquitous knowledge access, the scope for knowledge synthesis and industry integration.
The Challenges
HBS’s priority is to boost awareness of their Education practice, to drive admission inquiries for the academic year 2020 – 2021 & to reach undergraduates from the southern region of Tamil Nadu through digital marketing channels. However, our team found that there are some shortcomings to be covered before creating a digital marketing strategy. After making up these basic requirements, we also accessed our client’s previous digital marketing data to gain helpful insights to launch our campaign.
Our Solutions
Internest offered them end to end digital marketing services including website design, content writing, search marketing and social media marketing. We started to analyze websites and discovered conversion optimization needs in terms of the SEO to increase rankings + gaining potential leads.
What we did
Project Scope
Website Design
Internest makes sure that our website-led solutions are relevant to the Institute. we started by getting to know HBS better, goals, everything HBS stands for and what we can customize for HBS. Alongside our in-house web designers and developers, our team works closely with SEO specialists, copywriters in tailoring their skills to provide futuristic solutions.
Landing Page and Content Writing
Our goals are crystal clear to bring the potential admission seekers to Hallmark Business School and help them build a better career in the best b-school in Trichy. We curated the landing page, content writing with prioritizing the needs of the applicant like an intro, about HBS, contact form, offerings, life at HBS, Placement opportunity and benefits.
Social Media Marketing
On Social Media team underwent tweaks on the official page on Facebook, Instagram, LinkedIn & Pinterest for profile completeness and relook. These recommended changes lead to progress in our next step, that is to launch a Social Media Campaign.
Paid Ads
Reach Campaign
We kickstarted the admission campaign with reach as an objective, this leads us to get 900+ website traffic from Facebook through images & videos. Furthermore, within 10 days, the brand gained a lot of traction.
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Quality Leads
Paid Ads
Traffic Campaign
Next up is to create ads to increase the traffic for Landing Page. Hence, we created the campaign boosting Landing Page Views.
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Quality Leads
Paid Ads
Lead Campaign
We also gained potential leads with the Lead Generations ad campaign. Our results are here.
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