Introduction
From Static To Shopify
Steed Chainless Bicycles, a pioneer in the chainless bicycle market replacing traditional chain drives with a light-weight Propeller shaft & belt drive mechanism in order to give users a world-class experience and to improve their lifestyle.
Internest developed a customized Shopify website for Steed with facing many difficulties’ and hurdles.
Challenges
Steed Cycles Challenges Before Shopify
Differentiating chainless from traditional bicycles
Through design, Steed needs ways to communicate the advantages of their innovative design and convince potential customers to make the switch.
Adding Custom Features
Implementing creative slider, informative pop-ups, and a user-friendly dealer filter for creating more engagement on the website.
Streamlining the user journey
Need seamless user experience on the website from product discovery, knowing about type of variants with the key features & conversion.
Dynamic Homepage Layout
Homepage sliders need to capture the essence of chainless freedom, showcase their innovative cycles in action, and subtly compare them to traditional cycles, all within a captivating narrative.
Dealer Filter
Need to have customized dealer filter with easy accessible and understandable for the audience to select the dealer in their city
Solutions
Achievements & Accomplishment
Custom Shopify Theme
We moved away from generic templates and crafted a custom theme that reflected Steed’s brand identity, with a clean and modern aesthetic.
Creative Slider
High-quality visuals of chainless bicycles in action took center stage, showcasing their sleek design and functionality.
Interactive pop ups & User-Friendly Navigation
Interactive pop-ups appeared strategically throughout the website and simplicity & intuitiveness in the overall design, making it easy for users to find what they were looking for. Also search bar with autocomplete functionality with advanced filtering options allowed users to narrow down their search.
Hover Effects
As users hovered over product images, dynamic flourishes the individual parts of a bicycle, showcasing the bikes’ sleek design and functionality in a captivating way. This offered a deeper dive into the product without cluttering the main image.
"Why Chainless?" Compare Section
A dedicated “Why Chainless?” The section addressed common concerns and provided clear explanations with the help of infographics and data visualizations educating users about the advantages of chainless bicycles compared to traditional ones.
Custom Dealer Filter
Dedicated dealer pages with customized filter offered detailed information, including contact details, services offered, and inventory availability. Also map-based dealer filters allow users to whisks to nearby Steed retailers in a flash. This feature strengthened the connection between Steed and its dealer network, boosting sales potential.
Cycle Key Features
On the homepage prominently displays key features and benefits of Steed bicycles, such as low maintenance, clean riding, and durability. Each product page provided comprehensive specifications, technical details, and performance indicators, that give a clear view to the users and helpful in decision making
Result
Exceptional Outcome
Steed Cycles witnessed substantial advancements across online presence, final conversions, and user engagement after the successful implementation of Shopify.
Increased Brand Awareness
The unique website design and engaging content helped establish Steed as a leader in the chainless bicycle market.
Improved Conversions
The user-friendly interface and strategically placed CTAs led to higher conversion rates.
Stronger Dealer Engagement
The custom dealer filter and informative dealer pages facilitated better customer-dealer connections, boosting sales potential.
Enhanced Brand Story
The website effectively communicated Steed’s values and the benefits of chainless bicycles, strengthening brand loyalty.
Conclusion
Seamless User Experience
Steed Chainless Bicycles’ Shopify website is a successful example of how custom design and functionality can elevate an user-friendly experience. By addressing key challenges and focusing on user engagement, the website has contributed to Steed’s brand awareness, sales growth, and customer satisfaction.
