Overview
Google Ads
CREDAI FairPro Event, a popular real estate expo that happens every year all over TAMIL NADU, partnered with us to enhance their digital presence and attract a highly targeted audience in Trichy CREADI event in 2024. As their digital marketing partner, we executed a comprehensive strategy focusing on Google Search Ads, YouTube Campaigns, and a Custom Landing Page to maximize reach and engagement.
Challenges Faced
Improve Online Visibility
The event needed a stronger online presence to be more appealing to builders, real estate developers and property buyers.
Targeted Audience Reach
To identify the target audience for real estate in Trichy, and targeting via the campaign
Efficient Budget Utilization
Utilization of budget to provide the best ROI with targeting keywords and placements
Solutions & Execution
Google Search Ads Campaign
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Keyword Strategy:
We conducted keyword research to target builders, real estate investors, and property buyers in Trichy for example people who looking to purchase new flats in Trichy and who are looking for construction companies. -
Campaign Setup:
We created and ran Google Ads using high converting ad copy to optimize the ads -
Analytics & Reporting:
We tracked with the purpose of optimizing ads for maximizing the website traffic and increasing brand awareness
YouTube Ads & Channel Setup
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New YouTube Channel Setup:
Created a dedicated channel for the CD FairPro Event. -
Video Uploads & Optimization:
We created a YouTube channel for the CD FairPro Event. Videos Uploaded and Optimized in relevant categories that were both SEO friendly -
YouTube Ads Targeting:
We launched ads for real estate & news specific channels for more audience engagement and reaching relevant audiences -
Performance Monitoring:
We utilized risk analytics and reporting to create next strategies with better results.
Landing Page Design & Development
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Custom Landing Page:
Designed a high-converting landing page with event details, and event interest option. -
Optimization & Updates:
Regular updates to improve user experience and lead generation.
Results Achieved
The event was easily recognizable by builders & property investors in Trichy.
Higher views and rewatches of videos with relevant audience base targeting. Merely we have achieved 3x of views from the estimation
Targeted audience keywords include properties for sale, real estate events, and a willingness to purchase new flats or apartments, as well as construction services or quality builders. It has increased our website traffic audience by 2X
Overview
META Ads
CREDAI FairPro 2024 was organized in Trichy with the intention of meeting house hunters with top developers. It gave them an opportunity for house hunting, networking, and investment in property. Our intention was to capitalize on the social media reach, audience engagement, and turn out with a smart digital marketing campaign.
Challenges included building an online platform that would attract different kinds of audiences, creating huge traffic through targeted digital marketing, educating and encouraging prospective buyers on investment in property, and leveraging influencers and social media to build hype.
Strategy & Execution
Content & Ad Strategy
- 15 social creatives were developed into the content strategy plan.
- 29 Meta Ads were scaled through Reach, Engagement, and Traffic based on detailed targeting.
- Engaging ad copies and images were created to attract homebuyers.
Influencer Marketing
- Selected influencers and partnered them to run the pre-event promotion.
- The influencers were asked to create videos with a focus on property features and event highlights.
- Follow-ups were made to make maximum impacts.
Engagement & Community Building
- The response was fast to DMs, comments, and queries to build credibility and engagement.
- Interactive stories, Q&A, and countdowns were developed to encourage audience engagement.
Event Coverage & Real-time Updates
- The event was lived-in, photographed, and video graphed.
- Social media coverage showcased the stalls with their offers and moments of distinction.
- Daily rundowns and glimpses of the event kept the interest of the viewers alive.
Results & Impact
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High Engagement:
A huge number of social media interactions. -
Increased Footfall:
Offline attendees increased following targeted social media campaigns and influencer outreach. -
Strong Brand Presence:
Increased visibility of CREDAI FairPro to set it as the benchmark real estate event.
Conclusion
Maximizing Event
Reach and Engagement
By combining Google Search Ads, YouTube Campaigns, and a high-quality landing page, we successfully helped CD FairPro Event connect with the right audience and drive event participation. Our data-driven approach ensured maximum impact and ROI, making this a successful collaboration. Tactically applying online marketing strategies proved crucial for the grand success of CREDAI FairPro 2024. It included the use of content, ads, influencer marketing, and real-time engagement to attain the desired maximum exposure and results.
