BG Naidu Sweets is one of the oldest and the most favorite sweet stalls in South India. Having 113 years of experience as Sweets Mastery by serving the audience with the ultimate aim of satisfying their taste buds with mouth-watering sweets. BG Naidu Sweets have their own dairy farm and serve the audience with the purest form of milk sweets with a mesmerizing taste.
BG Naidu Sweets collaborated with Internest Agency to promote their business on Google, improve their search visibility, and increase customer walk-ins to their stores.
Objectives & Challenges
The company needed a new e-commerce website to sell its sweets online. We collaborated with BG Naidu Sweets to create a user-friendly and effortless platform for the audience to find all of their products easily. The website was designed to represent a traditional sweet shop, with a pinch of modern touch.
We brainstormed & arrived at categorizing each product in the online store to help the audience find their favorite cravings without any difficulties.
Arriving shipping costs for small products like cupcakes, banana cakes, ghee cakes, tea cakes, butter cookies, etc., were difficult but we were constantly in touch with the client & managed to overcome the challenges and complete the work at the given time.
Line Of Work
Ecommerce store &
Categorizing products with Category & Sub-category
Weight Based Shipping
Variable Pricing based on weight
BG Naidu Sweets website User Interface (UI) should be minimal and not over-emphasized to highlight the crispness of the sweets and savories. It gives an amazing experience to the website visitors and makes the audience find the website more usable on both large and small screens, especially on mobile phones. Our team made efforts to work on every single image individually by adding creative designs, accurate details, and color combinations to make it attractive. We have taken all the designs in tune with the company’s brand color- “CRIMSON RED”. These manual image works were very useful for the online audience as they helped to identify their favorite sweets, savories, and bakes on the website.
Images & Graphic Design
Team Internest hands-down the perfectly designed images with a careful presentation of the company. We focus on every image as the colour should go by the brand. We choose the accurate background that fits a particular image and work on its colour and design. We have created images and sliders for the offer section and uploaded them in
‘Wide BG (Background)’ rather than the regular background to enhance the real essence of the appetizing sweets, bakes, and savories.
PopUps & Promotions
Our team created Pop-Ups on the website to focus on one call to action for a given time. We have designed Pop-Ups for festival rush like Diwali and emergencies during COVID-19 and in times of heavy rainfall. These Pop-Ups were able to make website visitors aware of any mandatory information or changes that were made in the store. We have also created slides with thoughtful designs and banners to promote the ongoing offers & new products.
Tools / Tech Stack
We have used
Team Internest has the expertise to pick up the right tools that will add the required functionality to the website.
Google Tag Manager
Website Maintenance and SEO
Our website maintenance team focuses on WordPress Framework & Plug-ins updates, timely back-up, and security patches. We check for regular updates on product inventory, images, and price. We ensure careful updates in creating Banners & Pop-ups to keep the audience aware of any changes made in the store.
We have an exclusive team that takes care of the continuous effort on ‘Onpage Optimization’ including metatags, image optimization, and deep product keyword research on content. We have uploaded new product images with related SEO keywords to increase organic search traffic.
Weight Based Shipping Calculation
We have created Payment gateway integration using Razor pay that would benefit all online payments such as UPI, Credit card, Debit card, Net banking, and many more. After all these methods, the most important feature to be taken care of is the shipment. We have made weight-based shipping cost calculations for all products such as sweets, savories, bakes, and quick bites to ensure the right amount of pricing to the audience. Some packages have the benefit of ‘Free shipping’ calculation based on the product’s weight. We have also created coupon code generation for all festive seasons such as Diwali and Pongal.
Since B.G.Naidu Sweets is operating 28+ outlets in Trichy, Madurai, Perambalur, Pudukottai, Dindigul, and Pattukottai Districts, we have enabled the map elements in such a way that a click on any place would take the audience to the accurate location with Google Maps access for the audience to find their nearby stores.
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