Summary
BG Naidu Sweets, a cherished brand with over a century of tradition, launched on a digital journey in May 2023 by launching their Shopify-based ecommerce platform. Despite their rich legacy, the new website faced challenges in organic visibility and online sales. Internest partnered with BG Naidu Sweets to implement a holistic SEO strategy encompassing on-page, off-page, and technical SEO, alongside content optimization and seasonal campaigns. Within a year, the brand witnessed a 52% increase in clicks, over 27 lakh impressions, and a 60% rise in conversions, establishing a robust online presence.
About BG Naidu Sweets
Founded in 1908 by Deivathiru Shri B. Govindarajulu Naidu in Palakarai, Trichy, BG Naidu Sweets has been a cornerstone in the sweet-making industry. With 47 outlets across Tamil Nadu, the brand is renowned for its authentic dairy-based sweets, prepared using milk sourced from their own dairy farm. Their commitment to quality and tradition has earned them the trust of generations of customers.
Goals & Objectives
- Enhance organic rankings for product keywords.
- Achieve top rankings for the sweet collection and category pages.
- Integrate Google Merchant Center to feature in "Popular Products."
- Implement product rating schema for improved SERP appearance.
- Boost seasonal sales through targeted festival campaigns.
Challenges We Faced
- To boost overall sales, reduce drop-offs, and increase organic traffic through a seamless migration from WordPress to Shopify in May 2023.
- The brand was primarily ranking for branded keywords, missing out on broader search traffic.
- Absence of structured data and product ratings reduced click-through rates.
Our SEO Approach
On-Page SEO
- Developed a comprehensive keyword map for 100+ products, optimizing product pages accordingly.
- Enhanced sweet collection and category pages to improve SERP rankings.
- Redesigned the homepage to prominently feature the brand's signature dishes, increasing user engagement.
Technical SEO
- Resolved Shopify-specific performance and crawlability issues by properly redirecting old URLs to new ones, improving site speed, indexing, and user experience.
- Implemented product rating schema to enhance SERP visibility and credibility.
- Optimized mobile-first design and site structure for better user experience.
Off-Page SEO
- Acquired quality backlinks from food vloggers and local directories to boost domain authority.
- Strengthened local SEO signals targeting 7+ cities and more than 45 outlets and surrounding regions.
Google Merchant Center Integration
- Synced Shopify product feeds with Merchant Center, enabling products to appear in Google's "Popular Products" section.
- This integration led to an additional 500+ monthly organic visits.
Seasonal SEO Works
- Optimized special products for festivals like Krishna Jayanthi, Deepavali, Christmas, and New Year.
- Implemented targeted keywords, schema, and festive content to maximize seasonal sales.
Google AI Results
Google AI Results
ChatGPT AI Results
Chatgpt AI Results
Chatgpt AI Results
Chatgpt AI Results
perplexity AI Results
google AI Results
AIO Overview – BG Naidu Sweets
BG Naidu Sweets achieved strong visibility across Google, Gemini, and ChatGPT, with top-ranking products like Jangiri, Nenthiram Chips, and Ghee Cake. Through structured data, optimized content, and seasonal campaigns, the brand gained higher AI-driven visibility, engagement, and conversions — strengthening its digital presence across modern AI search platforms.
Key Takeaways
- A comprehensive SEO strategy encompassing on-page, technical, and off-page optimization can significantly enhance a brand's online presence.
- Integrating tools like Google Merchant Center can provide additional visibility and traffic.
- Seasonal campaigns tailored to specific festivals can drive targeted traffic and sales.
Conclusion
Transforming Tradition into Digital Growth
Internest’s strategic SEO interventions transformed BG Naidu Sweets’ online presence, turning their new Shopify store into a high-performing ecommerce platform. By focusing on comprehensive SEO practices and leveraging seasonal opportunities, BG Naidu Sweets achieved significant growth in organic traffic and sales.
Looking to elevate your ecommerce brand’s online presence? Contact Internest today to craft a tailored SEO strategy that delivers measurable results.
