The Need For GBP Optimization
BG Naidu Sweets, one of the renowned sweet shops in Trichy has 30+ stores in Tamil Nadu. BG Naidu faced a formidable challenge in managing and optimizing the online presence of 33 locations for BG Naidu across Trichy, Dindigul, Madurai, Perambalur, Pudukkottai, Manapparai and Pattukkottai. Existing Google Business Profiles (GBP) were plagued with inconsistencies, duplicates, map pointer errors, and so on.
Discover how Internest addressed these challenges, transforming them into opportunities and streamlining the management of the Business Profiles for all 33 stores.
Mapping BG Naidu's Digital Path
A Path to Online Efficiency
Internest tackled BG Naidu’s online chaos head-on. We standardized data, corrected errors, merged locations, purged duplicates, and boosted reviews, paving the way for a clear, consistent, and reputation-boosting online presence for all 33 stores.
Using meticulous attention to detail, Team Internest compiled a comprehensive Google Sheet with accurate Business Name, Logo, Phone Numbers and map pointers for all 33 locations.
Through frequent communication with Google support, rectified wrong information for each location, ensuring consistency and clarity across the brand’s visibility on Google.
Following initial grouping failures, we identified and resolved technical issues like missing IDs and duplicate addresses, enabling successful location consolidation on the next attempts.
With high focus, we eliminated unnecessary duplicate profiles created by local dealers, streamlining the online presence and eliminating customer confusion.
To increase customer’s voice and boost reputation, we insisted on placing QR codes in each store, making the review posting effortless and boosting positive feedback.
When Google mistakenly marked a store as a duplicate, we promptly rectified the error by providing accurate storefront pictures, ensuring that provide accurate information to GBP.
Achievements and Accomplishments
BG Naidu Sweets, a beloved South Indian brand with over 33 stores, faced a sticky situation: inconsistent online presence. Enter Internest, a digital marketing agency with a sweet tooth for success. They tackled the chaos, transforming it into a streamlined operation.
A single consolidated GBP group for all 33 locations to avoid confusion
Improved Online Accuracy
The right information across profiles increased customer trust.
Successful Location Consolidation
Enhanced local search optimization and streamlined brand management.