Promoting the live music event online
When the decade’s first AR Rahman Live In Concert was scheduled in our city, Trichy, India and we received the label as “Online Partner” for the event, what could stop us from celebrating! There was a time when “Music Concert” was performed only in metropolitan cities. That time has long passed. These days, music lovers even in tier II cities can also experience live performances, thanks to renowned musicians and bands for this great evolution. The team Imaigal entertainment presented the brief to us about the event and their expectation digitally. We created the online presence (Facebook, Instagram, Twitter & Website) and started promoting the event.
The marketing Strategy
We were just 45 days away from the concert and this is the first music event from Imaigal entertainment, they don’t have any online presence. The challenge was to increase brand awareness, reach and thereby increase the ticket sales for the concert in tier II city. Our plans were to capitalize on brand ARR, reach out to local city Facebook pages, fan groups and Instagram profiles. We created the event on Facebook by the beginning of 2020 and parallelly started engaging the audience with daily posts. Along with the content development, we developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.