TMT bar Manufacturer
Introduction
AMMAN-TRY is the widespread/popular steel TMT bars manufacturer and supplier in South India. The company is involved in manufacturing TMT bars, steel rings, billets, RMS & CRS TMT bars for over 4 decades to cater to the needs of all the dealers and lakhs of families. The client partnered with Internest Agency for increasing and engaging the audience online. We implemented a well-planned digital strategy that makes people search more about the business and make it a successful brand and resulted in a 250% increase in website traffic.
Challenges
In 2018, the client has reached us for increasing their brand search, better SERP results on Google with the pre-existing website. We made a detailed website audit and fixed some of the major issues.
We prioritize fixing these issues at the initial stage. After rectifying the major issues in code, we implemented our strategy with the rapid research to increase the website traffic, boosting organic search, providing quality & relevant content to the audience.
01
Improved Meta tags
03
Optimized images
05
Recommended Header tags
02
A blog page
04
A contact form with conversion tag
SEO Efforts
Our work is reflected in a positive way both the client and team Internest witnessed the improvements in ranking and brand search. For the past 14 months, we worked and the result ended positively as follows
0
%
Conversion Rate
0
+
Top Ranked Keywords on SERP
Website Trafic
Organic Leads
Quick Fix or Solution
Completing the research, we targeted the keywords related to their industry, brand, product and worked based on that. Next, we have created a selected list of backlinks for the client which is highly authorized and having Domain Authority(DA) above 70. It increases the client domain value too. Next to this we build a strong local listing and strengthen the client GMB profile which generates more queries. Following this, our on-page strategy covered:
- Meta Title and description with exact keywords - Increase in web traffic and ranking in SERP.
- Created a new blog page and blogs related to their industry - Provided relevant and useful content for the audience.
- Removed the irrelevant images and done image optimization for all the images in the website - Increase the impression rate in the image search.
- Created a contact form in the home page - Increase in the number of enquiries and conversion rate.
- Fixed the header tags - Provided the clear view about the specific page & becomes Google friendly.