Establishing a good reputation of the business online is very necessary as the reviews or feedback which the company receives plays an important role in the growth of the business. It had been seen that 84% of people trust online reviews of a company as much as a personal recommendation. One should know what is being said for their company or business as the public perspective matters for the growth of the company.
Some of the ways to protect Business from negative reviews are:-
1. Strengthen online presence:
Create a presence on multiple review sites as people have an interest in different review sites such as Google+, Facebook, Glassdoor or Yelp. Well, people are constantly checking these popular platforms for the review of the company, so it is important to mark your presence on every single platform to make the people aware of it. The Company can grow and will be easy to share the experience of the people.
2. Regular checks:
You need to keep a check on the reviews on a regular basis to keep yourself updated and to be aware of what people are saying. Reading all the reviews helps you to find the mentality of the people and also to point out the bad reviews which are made by your competitors. You will recognize the potential problems and focus on the pattern of the disgruntled customer’s post.
3. Improve the quality:
Work on the issues if you can, as we all know it is impossible to make everyone happy, but you can try to affix the little problems regarding your company. Small changes can bring a significant improvement, but it must be noticed that the competitor’s reviews will only be for the harm so it should be tackled well. Solving negative reviews will surely bring positive publicity to the company.
Tackling internet trolls by confronting the negative reviewer. We all know the proverb, “Kill them with kindness”. If you encounter any internet troll then try to confront them with a vow to fix the issue which they have. You can take the conversation offline and try to explain to them the solutions for the problem and vow to resolve it. Confronting a troll is the most effective approach to nipping the negative reviews.
5. Collaborate and update:
Generate more positive reviews by collaborating with different associations or institutions and insist them to write positive for their company that will help them to earn a good place among the people. Also, adding updates and improvising the business will help to get positive reviews.
It should be noted that too many good reviews can make it seem fake as the negative reviews give the people an idea about the worst case scenario. Customers see the company’s or the business’ response towards negative reviews as it is considered to be responsive business towards people.
You should create a strategy on managing negative reviews as the reviews matters for the business to grow. Surveys show that people rely on reviews before buying any product. So it is essential to tackle the negative reviews in many ways such as tackling trolls, generating positive reviews, confronting your hater, keeping a check on the reviews and by working on the issues which will profit your business.
Courtesy – AdmitKard