A search engine is a software system that is designed to search for information on the World Wide Web. It searches documents and files for keywords and returns the results of any files containing those keywords. The search results are generally presented in a line of results. Today there may be n number of search engines available, but still, Google is the market leader. Today even for small doubts we check Google. Google is the main search engine we all depend on.
But is Google just a mere search engine?
The answer is “NO” Google is one of the biggest marketing tools in the digital world in the present scenario. The whole digital marketing majorly revolves around Google. Seeing its enormous growth in the Millennium 2000 Google launched its first Marketing tool, “GOOGLE ADWORDS”
Advertising has become the most powerful marketing platform for businesses throughout the world. Google Ad Words is advertising the business in the digital world, it is also known as “Pay per Click”. It represents the most cost-effective means for businesses to instantly generate leads and new customers. AdWords are the simple advertisements which appear on our search result page
This is just a mere example of AdWords.
The AdWords are very common these days and we can find ads for each and every product /service we are searching.
We all have many queries regarding what is the use of this Google AdWords for the business, so here are some of the main advantages of this AdWords
- Brand Awareness
This is the first main motive for Ad words. For every industry there are n numbers of competitors, so when new firm emerge it is hard for them to create awareness about their brands in the minds of customers. The best way to create brand awareness is through Advertisements, but it’s hard to find out whether it reaches the correct audience, but Google AdWords help to overcome this problem. It displays the ads only when people search for products/ services related to yours.
- Measurable Results
The great thing about AdWords is that it’s hyper measurable. Everything is quantitative and precise conversion tracking ensures that you can always “know” just how effective it is. It helps you to increase the traffic to your website which in turn results in increased customer base.
- Cost Effective
One of Google AdWords’ primary benefits is that it’s extremely cost-effective. You only pay when someone clicks on your ad (i.e. you pay per click) and you determine exactly how much you want to spend. More importantly, if you’re working with skilled professionals, your campaign performance will be optimized in a way where your cost per click will gradually decline over time.
- Targeting
This is one of the special features of AdWords. Here we can specify our target our audience depending on the location/age/ gender/ any other specifications depending on our business needs. For e.g., if a person is having a local store, he can target the advertisement only to the nearby area, like wise we can customize our target depending on the nature of the business.
- Tackle Your Competition Better
When someone searches for something related to your product/services online, and you are running ads, but your competitors are not, then that means it is a benefit for you. You’ll gain business almost instantly. The transparent system of Google AdWords helps you do this. Grab the opportunities that come your way and make yourself stand out from your competition.
So these are the basic ideas about AdWords, Stay tuned for more updates about AdWords!!!
