What is Progressive Web Applicaion?
7 Best Examples Of Progressive Web Application
Characteristics Of Progressive Web App
Why You Choose Progressive Web App For Your Brand
Progressive Web Application
The progressive web application will be the next game-changer in the world of the mobile web. Originally it was proposed by Google in 2015, which attracted a lot of attention and created a huge buzz. The new technology, PWA applications, combines modern web APIs to deliver an immersive app-like experience to users in their browsers.
The progressive web application benefits in Fast-loading dynamic apps with full-screen mode & push notifications and placing them on the customers’ home screen without any tussles like downloading, installing, and updating. The added advantage of Progressive Web Apps is that they allow the users to browse on the app even if the network connection is poor or not available, which is unobtainable in mobile web or a native app. The wow factor is that PWA applications and technologies provide an app-like experience that is lightweight, even less than 500 KB.
Internest Agency developed a mobile focused web application called Trichy Fights Covid. During the Covid time in Trichy, we developed a responsive & user-friendly web app to provide accurate information to people regarding the normal & oxygen supported bed vacancies at all the hospitals in & around Trichy, authentic vaccination centres & medical centres. We deliver awesome web experience for your business with complete web design solutions.
Why Choose Progressive Web App For Your Brand?
It delivers reliable performance on unstable networks and eases customers to add PWA applications to the home screen. It reflects in the re-engagement factor, which makes the brand reach better among the users. The progressive web application also improves the brand’s conversion rate with some catchy highlights, including a fast loading page feature and offline functionality that adds more value. It introduced the best practices for creating reliable, easily accessible, and engaging experiences that favour the users while using the PWA app. User-friendly installation flow helps low bounce rate & higher conversion rate makes all the developers keep a close eye on the progressive web app.
A recent survey states that, on average, an app loses 20% of its users for taking time in the user’s first contact with the app. Also, the users only witness the app after finding it in an app store, downloading & installing it. But the progressive web app will be accessible to the users in the browsers without any extra steps like the native app. The offline functionality in the progressive web application takes advantage of a mobile app which attracts the users and makes them re-interact with the PWA app again & again without any hesitations. Many companies prefer progressive web apps, considering the cost of developing, testing, and maintaining applications for several platforms for internal usage. Also, it is the best alternative to those companies.
Progressive Web Apps allow the developers to deliver great user experiences as native apps without having different development teams. Focusing the efforts on building one app will provide the better.
How Tech Giants Supporting Progress Web Application:
Google: All Android devices are PWA compatible
Microsoft: Implementing PWA in Outlook and Teams.
Apple: Implementing browser support from Safari 11.1 and iOS 11.3.
Characteristics Of A Progressive Web App:
Progressive: By definition, a progressive web app will work on any device and enhance progressively.
Search Engine Discoverable: Basically, a progressive web app is a website, which will be easy for search engines to discover and it is a significant advantage over native applications.
Connectivity-independent: Progressive web applications work in poor network connectivity or offline, which is more helpful for the people in rural areas.
Re-interaction: Progressive web apps are developed with simple installation processes without letting the users go to the Google play & app store. The primary purpose behind this is for the re-interaction purpose like using the standard mobile apps.
Installable: A progressive web app can be installed on the device’s home screen, pushing a notification to the user while accessing it. The Browser tab is not needed for installed Progressive Web Apps; instead, it will run in a standalone window. If you still find why PWA apps are so important, know which companies launched Progressive Web Apps & see some valuable results.
The famous social media platform Twitter saw 75% more Tweets, and gradual decrease in bounce rate & also reduced the app size by over 97%
Secure: A progressive web app will be hosted over HTTPS to prevent man-in-the-middle attacks and securely provide valuable information.
Responsive: For better user experience, Progressive Web Applications are developed to adapt to different screen sizes and be stable in all network conditions. Offline functionality features will make it respond and complete the users request successfully. Some applications will function completely offline, whereas other native mobile apps will notify the users that they are offline and struck halfway.
Reliable: Speed is a critical factor for making your users stay in the app for a long time. Users are now expecting the actions to be performed super faster in the mobile apps like clicking the button, scrolling and animation should be smooth without any hiccups. The entire experience is affected by poor performance. Users expect apps to run on unstable network connections or even when offline. They hope for the most recent content even if getting a request to the server is hard. Users always love apps that respond fastly. So progressive web applications are ready to give that reliability to the users while accessing it.
Basic Shopping Without Internet & Simplify web payments processing:
Even with the poor internet or no connection, customers can still access your products and have basic shopping cart functionality. With a PWA app, you can take advantage of the APIs under the open Web Payments standard, which simplifies the payment process for customers and let the merchants use the payment services of their choice.
7 Examples Of Progressive Web Apps:
Alibaba is one of the largest online B2B firms in the world. They developed the mobile app in the initial stages, but they later realized that it was not their cup of tea and stepped forward to building a Progressive Web App. Fortunately, they experienced a higher graph in their conversion rate (76%). Hence it is also user-friendly and accessible to everyone across the web.
Trivago, one of the biggest travel sites, uses the Progressive Web Application to deliver seamless customer interactions. It makes it easy for travellers to compare prices of different hotels and read the reviews of hotels & booking options. It provided a higher conversion rate than its native mobile app; the booking click-through rate catalyzed a dramatic growth of 97%.
Twitter introduced the Twitter Lite in 2017. It is a progressive web application with good features that enables faster performance and higher user engagement. Nearly 80% more tweets were recorded via Twitter Lite than its standard mobile app.
Pinterest’s progressive web application is a fast and data-friendly solution for users with offline support. Therefore, Pinterest gained higher revenue from ads (increasing by 45%), a higher ad click-through rate (increasing by 50%), and improved user engagement.
Flipkart Lite is Flipkart’s PWA app that plays a vital role in improving conversions (70% increase), customers’ re-interaction and spending more time on site. It is accessible for the areas with poor network connection, which attracts the users more and makes them busy in buying more products.
The progressive web application of BMW helps it to outsmart a lot of competitors with lightning load speed. Therefore, BMW’s customers spend 3 times more time on the PWA than on its previous mobile site. It created an easy flow for the users to access valuable information.
The Starbucks PWA app is eye-arresting and user-friendly, which behaves like a mobile app and works effectively in areas with weak network connections. By using this PWA, the customers can search the Starbucks menu and make an online order easily and quickly.