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Why your business needs a website

Posted by Thenmozhi on

Every organization wants to boost their business and no one is an exception to this. Hope you have not started the business for the namesake.

Even though if you do not belong to the e-commerce industry, not selling your product through online but showing off your product to the target audience is vital, what are the product available, product description with images, etc.,  

In this digitalized world, You have to create your digital presence to make your brand happen, the possibilities to make your digital presence are:

  1. Website
  2. Social Media
  3. Mobile apps
  4. Google Maps
  5. Local Listings

Don’t you want to grow your sales? Create your product identity in social media and let the website flaunt your product or service and make interaction with valuable customers.

Have you got an idea why your business needs a website, let’s see some more reasons why you need a website.

1. Display your product:

Physical outlet needs your presence, to explain the product and new launches. But a website makes it simple to catch the potential audience throughout the day. People are quite busy with their daily routine, so it is not possible for everyone to visit your place.

Display your products or services with descriptive images make the description short & simple. Otherwise, the viewers get bored. You could provide a short video tutorial or downloadable pdf instructions, make it your impression memorable. Providing customer catalogue on your website gives the clear picture of everything you offer.

You want a potential customer to have a greater opinion of you and want to look professional, a website is needed for your business.

2. Interact with customer

An online forum creates a higher chance of hook up with your audience. The customer could ask a question in a forum and interact to get the feedback.

No intermediary communications, direct interaction with the customer will higher the chance to know more about the consumer needs. The inputs will improve the customer support and service.

Quick response to your customer through chat box makes your customer feels better, it is an additional facility to having a website. It will reduce your other expenses like manpower and telephone bill.

You can provide additional value to your customer like featuring tips, advice and general interest to entertain your customer it will make your website distinct from others.

3. 24/7 Availability

Every business has different business hours, but your website will work for you for 24 hours a day and 365 days a year. So, it will make it possible for your audience to contact you outside the business hours also.

You can reach millions of people every day, it’s not possible without a website. When you have a website, you stand out to local prospects. Search engines show to find the local business. A potential local customer could reach you through your website and also reach the global customer, be local and reach globally.

4. Expand your market

The Internet has shrunk the world and made us a global citizen. It has allowed business to break through the geographical barriers and be accessible to everyone around the world. It is convenience for the customer to reach the product or services.

Having the website will open door to many marketing options such as search engine marketing and  social media marketing

5. Cost-effective

A website is an unlimited number of full-page advertisements and you can change it anytime. A website with content marketing system you could reach a wider audience.

If you publish your ad in a newspaper, you could count the number of issues but could you count the numbers who viewed your ad? and how long they spent to look at your ad?. But it is possible in a website with the help of Google analytics, you could get the data how many persons look over your site and the percentage of the bounce-back,etc.,

Publishing your content on the website will reach your product globally. The website is flexible to do the modification. Start building your website to make the digital presence in this emerging digitalized world.

“Websites promote you 24/ 7, no employee will do that” -Paul Cookson

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