Everyone loves short stories isn’t???
That too when it is made visual who says no for stories???
One such a great feature is Instagram Stories.
Instagram launched an exciting feature called “Stories” in August 2016, the feature spread like wildfire. It was welcomed by all (individual and business) and was utilized to a great extent.
Instagram Stories offer social marketers a great opportunity to reach a higher number of people as it is one of the fastest-growing social networks. Instagram has reported that Stories have encouraged users to stay on the platform longer and visit it more frequently.
The most common question is how to make a business out of Instagram Stories ???
Instagram has made the power of visual storytelling accessible to businesses and individuals, boasting over 700 million active monthly users and delivering an engagement rate of 4.21% per follower, around 58 times higher than the engagement per follower on Facebook.
To make the best out of it a business could use Instagram Story Highlights, it allows you to have a select group of stories indefinitely highlighted below the bio section of your profile.
But do you get confused about what you can post in your Stories? No worries! Here are a few Instagram Story ideas you can use for your brand or business.
- Go Live
- Behind The Scenes/Sneak Peeks
- Themed Days
- Drive Traffic To Your Website/Blog Post
The first idea to make use of the Insta-story is going live. Go live every fortnight as Live videos have a lot of impacts. The Live can be showcasing any important event at your organization or might even be as a general Q&A session. It is the best way to interact directly with the customers and it gives so much value to your audience.
Behind The Scenes/Sneak Peeks
Taking your followers behind the scenes or giving them a sneak peek of an upcoming campaign or event is always a good idea. Sometimes you could post how your organization works and it creates a huge impact and trust for your audience. For eg. If you are running a restaurant and while creating a new dish if you post some behind the scenes in your story the audience will know your authenticity and it will also increase the customer’s eagerness to taste the food.
Instagram Stories has a feature that rivals a Twitter feature, now you can add a question with two answer options to your Instagram Story image or video. Your followers simply tap on the answer they’d like to choose. Polls are one of the great ways to drum up engagement on your Instagram account. This will also help you to understand your audience’s taste and so you can make products according to their wish. For eg. If you are running a textile store and planning to increase the varieties & stock, ,, but you are confused between 2 varieties you could post a poll and go with the people’s choice.
When you are celebrating some events in the office you could post the pictures of the celebration on your Instagram story. This will bring your audience closer than before and will help you to get more potential leads for your business. Having a themed day (or several themed days) can help you create content in bulk, or at least be ready and have time carved out for publishing an Instagram Story on a specific day.
Drive Traffic To Your Website/Blog Post
This is one of the most important ways to make the business stand out in the industry using the Instagram story. If you have over 10,000 followers you have access to the “Swipe Up” feature which lets you link within the story itself — use that to your advantage. We can post a blog along with the link attached so that it will increase your website traffic.
Tell stories and make the audience part of your family. With these ideas, you could make a huge profit for your business with the help of Instagram stories. A small session helps for a huge success so start using Instagram stories frequently and get exciting results.